Governance
Council of Management: Structuring Print Certification
Meet the council of publishers, advertising agencies, and advertisers shaping audit procedures across India.
Transparency
What is ABC & Its Role in Media Auditing
A voluntary, non-profit organisation certifying circulation figures for newspapers and magazines to foster marketing trust.
Advertisers
ABC & the Advertiser: Maximizing Print Campaigns
Learn how ABC’s certified circulation data protects advertiser investments and enables data-driven media buying.
Agencies
Streamlining Campaigns: ABC & Advertising Agencies
How advertising agencies utilize ABC reports to verify media reaches intended audiences nationwide.
The Audit Bureau of Circulations (ABC) has officially introduced updated auditing frameworks designed to enhance transaction security, verify print distribution numbers, and adapt to modern logistics standards. Publishers are encouraged to review the compliance parameters immediately.
Publishers
New Membership Criteria for Indian Publishers
Detailed walkthrough on application forms, eligibility rules, and auditing cycles for new entries.
Auditors
Revised Qualifications for Auditor Empanelment
New parameters guidelines, reporting formats, and ethics certificates required for ABC empanelment.